No doubt about it: the demand for HTML5 games is high and will only get higher. Game development has always been a lucrative skillset to possess and thanks to HTML5, web-based game development is a bit easier. So if you … Continue reading →

An unspoken rule of mine is to NOT give any products a bad review. I’ve tried to adopt an attitude of, “If you don’t have anything nice to say, don’t say anything at all.” But in the case of Peachpit … Continue reading →

Both of my NYC Social Media Week panel recaps, the social listening one and the mobile promotion one, are now my most-visited articles!!! I’m grateful to EVERYONE for the overwhelming response and feedback, and MUST thank those who emailed them … Continue reading →

“iPhones and Androids provide a great user experience and we should care about the new functionality that they provide. But when it comes to effective product and brand promotion, they under-perform when compared to both text messaging and the mobile web, at least, for now. Whatever your mobile strategy though, it should “play a role” in your promotional campaign, not “be” your promotional campaign, Plus, it needs to interact with good, desirable content. Because content is, indeed, king.”

This sums up the Cross-Mobile Brand Strategy conference that went on during NYC Social Media Week. Please read on to get the full monty… Continue reading →

“Large corporations actively use social media to promote and sell products and have the resources to effectively track its return-on-investment (ROI). By their own admittance, however, they don’t know each and every social media trick and are learning something new every day. But the learning process doesn’t scare them, it excites them.”

This was the main point of the “Pay Attention! Social Listening Done Right” panel discussion at the NYC Social Media Week event. Read the entire article for more of the nitty gritty details… Continue reading →